Background

At the Tobacco and Alcohol Research Group (@BristolTARG), University of Bristol, we’re running an 18-month project looking at alcohol labelling.

Approximately one in ten cases of ill-health or death in England can be attributed to alcohol. However, unlike for food, sugary drinks and tobacco, there is limited information available about what is in alcoholic drinks or their potential harm.

Policy makers have suggested that all alcohol labels should include information about units (strength) and calories as well as health-related messages. At TARG we’re interested in finding out whether alcohol drinkers think that adding this information is a good idea and would have a positive impact. We want to ensure that any changes are driven by the public and you can have your say about how units, calories and health messages are displayed on labels by visiting their respective pages.

In particular, our study aims to investigate:

  • What information should be provided to consumers
  • Who is likely to respond to different messages
  • How messages can be delivered in innovative ways

Our new animated video explores how technology could be used to help us understand how much we are drinking and think about the health impacts of alcohol. Watch the video below and visit our digital labelling page to send us your feedback.

The Tobacco and Alcohol Research Group gratefully acknowledge MRC Public Health Intervention Development scheme (PHIND) support for this project (Ref: MR/N027450/1)